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Retro-marketing: yesterday's tomorrows, today! Stephen Brown Professor of Retailing, School of Commerce & International Business Studies, University of Ulster, Coleraine, Northern Ireland Keywords.

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There are two kinds of retro product. The first is a genuine re-issue or replica of an original product from the past. The other is a modern product that adopts retro styling to make it look and feel different from similar products.

These elements are Allegory (brand story), Arcadia (idealized brand community), Aura (brand essence), and Antinomy (brand paradox). Together, these themes constitute the 4As of retro branding.

Rebranding is a common method of nostalgia marketing. Recently, Burger King rebranded and brought back their logo from the '70s, which successfully gave their old customers a whiff of nostalgia and brought back fond memories. Another common use of nostalgia is releasing a special edition of a product or merchandise.

Companies such as McDonalds, Coca Cola, and Nintendo have all used nostalgia marketing within their strategies to great effect.

Nostalgia marketing incorporates familiar elements, ideas, or events before conducting successful marketing campaigns. It creates a relationship between consumers and brands through associations. Studies in the Journal of Consumer Research (JCR) showed that consumers prefer brands that provide a nostalgic feeling.

Retro marketing aims to introduce products or services in a nostalgic structure. Retro products give pleasure to consumers because they are products that remind us of a past memory event or an object.

Surge Comeback by Coca-Cola. Thanks to the nostalgia card and its loyal consumer base, Coca-Cola has often been successful with its marketing campaigns. In the 90s, the brand released a drink called 'Surge' to compete against Mountain Dew before discontinuing it in 2003.

Retro marketing is a marketing strategy that uses the past to evoke nostalgia in consumers. Nostalgia helps to create a sense of belonging and happiness. Retro marketing is most effective when the product or service being marketed has been around for decades.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232
Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232