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Journal of Management and Marketing Research A mediating influence on customer loyalty The role of perceived value Mei-Lien Li Lynn University Robert D. Second using the conceptual model price could be measured as objective versus perceived Dodds et al. 1991 to further explain its monetary role and along with the proposed non-monetary items in measuring perceived value and the influence on customer loyalty. Third the model could be tested between.

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It means that if a customer is satisfied with the service quality provided by the company, he/she will further enhance his/her loyalty, and conversely in the event a customer is dissatisfied with the service quality, it will weaken the relationship between the service quality and the level of customer loyalty.

Perceived value indicates how much a customer is prepared to pay for a product or service. This is determined by a product or service's ability to meet the customer's needs and inspire desire, especially in comparison with competitors.

Positive customer perception can increase brand loyalty and generate referrals. It does this in two ways: Value alignment: If customers perceive your business as having strong values that align with their own, they're far more likely to purchase from you.

The perceived value is very different from the actual value of a product. The perceived value is what a customer believes the product is worth. This perception is formed by the opinions of the market and by the benefits that the customer expects to receive if he makes a purchase.

Customer perceived value is important because marketing professionals can use the idea to predict how a consumer may view a product. When the perceived value of an item increases, the business or company can price it higher or sell more units, both of which result in higher profits.

Perceived value is how a customer sees the benefits and value of a product. This value could be anything, like money saved, better health, or higher social standing. Businesses use many ways to show customers that their product is better than the competition.

These factors are strategic consistency, customer loyalty, mission marketing, and perceived cost.

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© Copyright 1997-2025
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232