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  • Unthinkable! Undrinkable! - Campaign To Stop Killer Coke - Killercoke 2020

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That changed, of course, in the summer of 1985 as the consumer outcry over "new Coke" was replaced by consumer affection for Coca-Cola classic. The fabled secret formula for Coca-Cola was changed, adopting a formula preferred in taste tests of nearly 200,000 consumers.

Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure.

Coca-Cola never revealed how much money it lost from its short-lived New Coke blunder, but The New York Times reported that, in addition to the $4 million it spent on research and marketing, the company lost roughly $30 million due to unsold New Coke inventory. But a few good things did come from the New Coke flop.

Abstract: The “Campaign to Stop Killer Coke” seeks to stop the gruesome cycle of murders, kidnapping and torture of union leaders and organizers involved in daily life-and-death struggles at Coca-Cola bottling plants in Colombia, South America.

In addition, New Coke was dumped publicly into the sewers in Seattle. After 77 days the previous version of Coke was brought back as “Coca-Cola Classic” on July 11, 1985. The Coca-Cola Company lost millions in research and advertising costs but gained three times as much in free advertising.

After conducting very careful taste tests among 200,000 consumers, Coca-Cola was convinced they had a superior recipe — better than Pepsi's, better than Pemberton's. Just to be clear, the idea wasn't to launch a new flavor. Rather, it was to change the original flavor forever starting April 23, 1985.

ATLANTA — The Coca-Cola Co. is phasing out its Honest Tea product line at the end of the year. Going forward, the national Gold Peak and regional Peace Tea brands will anchor Coca-Cola's ready-to-drink tea strategy in North America.

Since the 1990s Coca-Cola has been accused of unethical behavior in a number of areas, in- cluding product safety, anti-competitiveness, racial discrimination, channel stuffing, dis- tributor conflicts, intimidation of union workers, pollution, depletion of natural resources, and health concerns.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Privacy Notice
Legal Hub
Content Takedown Policy
Bug Bounty Program
About Us
Blog
Affiliates
Contact Us
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate WorkFlow
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232