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KOTLER, Philip y ARMSTRONG, Gary (2003) señala que: El “Marketing es un proceso social y administrativo mediante el cual grupos e individuos obtienen lo que necesitan y desean a través de generar, ofrecer e intercambiar productos de valor con sus semejantes".

Kotler. International marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international and of coordinating marketing activities within the constraints of the global environment.” What is International Marketing? Definitions, Scope, Importance getuplearn.com https://getuplearn.com › blog › international-marketing getuplearn.com https://getuplearn.com › blog › international-marketing

Marketing internacional. De acuerdo a Allende, (2015) es una técnica de gestión empresarial que permite a la empresa obtener un beneficio, aprovechando las opor- tunidades que ofrecen los mercados exteriores haciendo frente a la competencia en territorio internacional.

“El marketing estudia la forma en que las relaciones de intercambio son creadas, estimuladas, facilitadas, valoradas y gobernadas. La esencia del marketing está en la relación de intercambio, definida como conexión de recursos, personas y actividades orientadas hacia la creación e intercambio de valor para el mercado”.

Se define a la mercadotecnia como el proceso de planeación, ejecución y conceptualización de precios, promoción y distribución de ideas, mercancías y términos para crear intercambios que satisfagan objetivos individuales y organizacionales, según Laura Fischer (Laura Fischer y Jorge Espejo, 2011, pág. 5).

Kotler. El marketing internacional consiste en encontrar y satisfacer las necesidades de los clientes globales mejor que la competencia, tanto nacional como internacional, y en coordinar las actividades de marketing dentro de las limitaciones del entorno global”.

KOTLER, Philip y ARMSTRONG, Gary (2003) señala que: El “Marketing es un proceso social y administrativo mediante el cual grupos e individuos obtienen lo que necesitan y desean a través de generar, ofrecer e intercambiar productos de valor con sus semejantes".

¿Qué es marketing internacional para Kotler? Según Philip Kotler (considerado por algunos, padre del marketing) es «el proceso social y administrativo por el que los grupos e individuos satisfacen sus necesidades al crear e intercambiar bienes y servicios».

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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Privacy Notice
Legal Hub
Content Takedown Policy
Bug Bounty Program
About Us
Help Portal
Legal Resources
Blog
Affiliates
Contact Us
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate WorkFlow
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232