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You can perform a basic trademark search through the USPTO's online trademark database. Use the drop-down menu to conduct a general search or search by wordmark, goods and services, owner, serial number, registration number, or mark description.

To find out if a trademark is registered in Canada, you can follow these steps: Visit the Canadian Intellectual Property Office (CIPO) website's Canadian Trademarks Database. Enter the word or phrase you want to search for in the "Search the Canadian Trademarks Database" box. Click "Search." Review the search results.

To do a search for state trademarks, go to the website of the state in which you're interested. Each state has its own trademark register.

Registering a trademark yourself The United States Patent and Trademark Office (USPTO) provides a trademark application and instructions to walk applicants through the process on its website. In some cases, registering a trademark is straightforward and doing it by yourself probably wouldn't raise any issues.

Brand Value A registered trademark shows credibility and professionalism to potential customers, fostering brand loyalty and business growth. It serves as a powerful marketing tool, allowing you to leverage your brand's reputation to expand into new markets and attract potential customers.

If and when a trademark application has been approved for publication, you can oppose the mark only during a specific time period. The publication period is a 30-day window during which any member of the public may seek to oppose the mark.

Conclusion: While both steps are important, registering your business entity (LLC/S-Corp) typically comes first to ensure you can operate legally. After securing your business structure, you can then focus on trademarking your name for brand protection.

An assumed business name cannot contain an entity identifier such as LLC or Inc. unless the name is owned by that type of business entity. You may use the link to check for availability of your name.

A mark may qualify as a valid trademark only if it meets three separate requirements: it must be distinctive, nonfunctional, and used in commerce. Trademarks must be distinctive enough to serve their basic function of distinguishing one seller's goods from another's.