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Name, image, and likeness (NIL) rights are package of rights in one's own identity that make up the right of publicity. The right of publicity is the right of people to control the commercial use of their identity.

Athletes can engage in NIL activities if they follow state laws where their school is located. Schools must ensure these activities comply with state law. Athletes in states without NIL laws can still participate in NIL activities without breaking NCAA rules.

What does NIL mean? NIL refers to the rights of college athletes to control and profit from their name, image and likeness. In the past, these rights were restricted by the NCAA, but recent policy changes now allow athletes to monetize their personal brand and endorsements while participating in college sports.

New NIL Rules Slated to take effect August 1, 2024, the new rules allow athletes to pursue NIL opportunities without limitations imposed by the NCAA, conferences, or universities. These opportunities include endorsement deals, sponsorships, and other commercial activities.

What does NIL mean? NIL refers to the rights of college athletes to control and profit from their name, image and likeness. In the past, these rights were restricted by the NCAA, but recent policy changes now allow athletes to monetize their personal brand and endorsements while participating in college sports.

A: The Virginia name, image and likeness law allows Virginia colleges and universities to educate student-athletes about name, image and likeness issues and identify, create, negotiate, facilitate, support, engage with, assist with, or otherwise enable a name, image, or likeness opportunities for student-athletes.

An ?NIL activity? is any business activity in which student-athletes are compensated in any way for the use of the student-athletes' NILs. Examples include personal athletically- or nonathletically-related businesses, social media influencing, promotional appearances, camps, lessons, and autograph sessions.

The Virginia NIL law provides each institution discretion as to whether a student-athlete can use institutional facilities, apparel, uniforms, equipmentor its intellectual property during NIL activity.

A: The Virginia name, image and likeness law allows Virginia colleges and universities to educate student-athletes about name, image and likeness issues and identify, create, negotiate, facilitate, support, engage with, assist with, or otherwise enable name, image, or likeness opportunities for student-athletes.