Tag Line Bulletin For Free

So, a brand like Nike, for example, can have ?Just do it.? as a tagline (which we'll learn more about shortly) while creating very different headlines from one ad to another, like: ?Michael Jordan 1 ? Isaac Newton 0? or ?It's only a crazy dream until you do it.?

Taglines and slogans are similar, but minor differences set them apart. Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns. Both taglines and slogans should be brief and representative of your brand.

Many people look to memorable tagline examples like Nike's ?Just Do It? or Apple's ?Think Different? for inspiration.

What is a tagline? It's a piece of text that is very different to the headline and plays a much broader role: it's the phrase that positions the brand in the market and that, combined with the brand name, is the cornerstone of the brand identity. It communicates personality, style, tone of voice, and values.

As you can see, there are actually huge differences between a ?tagline? and a ?headline?. Here is a summary of the main differences: Headlines are the headings for various communication channels (newspapers, magazines, etc.), while taglines are like slogans that sum up the vision behind your company/product/service.

48 Famous brand slogans and taglines Nike: "Just Do It." ... Apple: "Think Different." ... Coca-Cola: "Open Happiness." ... McDonald's: "I'm Lovin' It." ... BMW: "The Ultimate Driving Machine." ... Google: "Don't Be Evil." ... Volkswagen: "Think Small." ... L'Oreal: "Because You're Worth It."

Good taglines don't mince words. They use an economy of language to plainly convey their intended message. This clarity is part of what makes them feel trustworthy and human.