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Practical Steps to Create a Brand Language A clear USP and sense of brand values. A list of words and phrases you love (and the ones you hate) Some clear copywriting rules i.e. 'always friendly, but we never use slang' A sense of how you want the customer to perceive you.

A brand style guide is a holistic set of standards that defines your company's branding. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more.

Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products.

Visual brand language also transcends borders as they are often globally understood. People from diverse cultures are familiar with Microsoft's colorful and wavy window logo. Or the iconic silhouette of a glass soda bottle already brings Coca-cola to mind. Hence, visual branding helps you pivot to different markets.

Build one with these 6 simple steps: Kick off your brand style guide with a great brand story. Use logo guidelines to create a recognizable brand signature. Include your brand's core color palette. Dictate your typography hierarchy. Define your brand voice. Specify the imagery and iconography that makes up your visual style.

How to Create a Writing Style Guide Review your brand's mission and values. Create buyer personas for your target audience. Define your company's voice and tone. Outline branded words and phrases. Establish guidelines for formatting. Use a style guide template.

Were the brands you thought of Disney, Nike, Geico, and FedEx? These are brand language examples?brands that have effectively managed to build strong associations between their brand and everyday words.