Spread Out Formula Charter For Free

Water that hasn't been boiled can also contain bacteria. Formula therefore needs to be made up with water hot enough to kill the bacteria, which is at least 70 degrees C. This means boiling the kettle and leaving it to cool for no longer than 30 minutes, so that it remains at a temperature of at least 70 degrees C.

Prepared infant formula can spoil if it is left out at room temperature. Use prepared infant formula within 2 hours of preparation and within one hour from when feeding begins. If you do not start to use the prepared infant formula within 2 hours, immediately store the bottle in the fridge and use it within 24 hours.

Let the water cool down to a safe temperature ? lukewarm or around room temperature. This will take at least 30 minutes. You can put cooled, boiled water in sterilised bottles and store them sealed with a ring and cap in the fridge until needed. Use these bottles within 24 hours.

Advertising follow-on formula, for babies over six months, is allowed. But for infant formula, retailers cannot communicate special offers via any platform.

Abstract: Pregnant women and moth- ers of infants are the target audience for advertisements of infant formula.

Ever wondered why you never see ads for baby formula? It's part of a marketing code to ensure formula remains a health product and not a consumer product. Ever wondered why you never see ads for baby formula? It's part of a marketing code to ensure formula remains a health product and not a consumer product.

Adverts for infant formula can't be placed in publications which are intended for the general public. Where they are advertised, the adverts also have to be of a scientific and factual nature. Adverts shouldn't create the idea that bottle feeding is equivalent or superior to breastfeeding.