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The golden rules of logo design This means brands need to differentiate themselves visually to avoid being confused. Differentiation is achieved through brand identity design?a range of elements that work together to create a distinctive picture of the brand in our minds.

Logo in a JPG, PNG, SVG and GIF format Some designers will create these files a little larger than most so their clients are able to downsize as needed. However, the best format for web delivery for a logo file is SVG. It is a special vector format used most often in digital applications.

Logo sizes for your website Most of the time you will be using a transparent background logo (. PNG extension). For the most part, 250 px (width) x 100 px (height) are the optimal logo dimensions for a web page.

There aren't standard sizes to which you need to scale your logos, but generally, it's good if you send a large one (around 3840×2160) for the clients who use their logo full-size on banners or presentations. The medium one can be 50% smaller than the large one, and the small one is around 10-15% of the large one.

Choose the right size We recommend a high-resolution logo file size of at least 800 x 800 pixels for video use in all quality formats.

Website logo file sizes should always be under 200 KB to keep your load times low. Sometimes, a logo or image will look good on one device or one web browser but appear blurry and distorted on another.

Thin lines, minuscule details or gradient shading can get jumbled together when your logo needs to be reproduced in a small size. Ultimately your logo should maintain its clarity at 1-inch wide, even as small as 3/4? wide as these are commonly the smallest sizes at which most logos will be used.