Shape Logo Article For Free

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A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or ?meaning? is usually behind an effective logo, and it communicates the intended message.

Psychology of logo shapes Circles: Circles are associated with unity, community, friendship and stability. ... Squares: Squares are associated with strength, efficiency, professionalism and practicality. ... Triangles: Brands that want to communicate a sense of strength and leadership often favor triangles in their logo shape.

This makes squares and rectangles an obvious choice when designing a logo. You'll be hard-pressed to find a business that doesn't want to come across as strong and dependable. On the flip side, squares do run the risk of appearing outdated and boring because of their simplicity.

Circles seem softer and more welcoming than angular shapes like triangles and squares. In fact, illustrators use this rationale all the time when creating loveable characters. This makes them a great choice for brands looking to come across as friendly and accessible.

When I was in design school, we were taught that the ideal shape for a logo is a horizontal rectangle. That doesn't mean that the actual shape of the logo needs to be a rectangle, but the live area should be like a wide rectangle.

Circular shapes: Unity, community, friendship, stability, feminine. Triangular shapes: Masculine, power, law, science. Square shapes: Strength, efficiency, professionalism, practicality. Vertical lines: Aggression, masculinity, strength, progress.