Publish Company Release For Free

One of the main tools of public relations is a press release ? an official, written announcement from an organization to the public. PR professionals will publish releases on their websites and send them out to journalists in an effort to land earned media coverage.

Sure, you CAN just publish your release on your own website. But you'll get better results if use a PR distribution service.

Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.

Start by making your subject concise and interesting. Explain why something matters. Only then will your contact click to see what's inside. And avoid going with the subject line ?Press release about X company? at all costs.

How do you write a press release? Find a newsworthy angle. Write an attention-grabbing headline. Write your opening sentence (aka, lede) Craft two to five strong body paragraphs with supporting details. Add quotes. Include contact information. Write boilerplate copy.

In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to the newswires. The newswire then scatters the information as it is received or as investigated by a journalist.

How to send a press release Identify journalists who may be interested in your story. ... Gather contact information. ... Create an interesting subject line. ... Develop a lead for your pitch. ... Craft the body of your pitch email. ... Include your press release. ... Provide your contact information. ... Send your pitch email at the right time.