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Logos are symbols with a combination of text and images that helps a user or customer identify brands and differentiate between companies. A Logo can be a mark or symbol and the name of a company that is the Trademark( ?) or Right Reserved (®) of a company or organization.

The symbol of the sun in logo design can represent clarity and power for brands that want to shine a light into the world. The sun is a necessary part of our existence and brands can use this to represent their own place in the market. Moon ? The moon provides balance and renewal. It also signifies mystery and nature.

Tostitos. You may have thought the dot over the ?i? was used to give the logo a pop of color, but it's actually part of a hidden?and creative?message. The red dot is actually a bowl of salsa. The two T's are people, and the yellow triangle in between them is a chip.

Logos are often designed to communicate a message or an idea to the audience. Sometimes, designers use hidden messages in logos to convey a deeper meaning. These hidden messages, or Easter eggs, can be anything from subtle imagery to the clever wordplay that can be easily missed at first glance.

Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business ? to put it simply. However, a logo can and should be more than a symbol of identification. If designed well, it also tells a company's story, by conveying your brand message.

The Bronx Zoo is the largest metropolitan zoo in North America, priding itself on wildlife conservation and the goal to connect people to wild nature. The logos represent this by meshing wildlife silhouettes with the city skyline of New York.

There is an arrow hidden in the FedEx logo. (If you've never noticed, go take a look, and prepare to be blown away.) The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.