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What is a white paper? A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.

An essay or paper should be organized logically, flow smoothly, and "stick" together. In other words, everything in the writing should make sense to a reader. A paper should be written in generally correct standard English, with complete sentences, and be relatively error-free.

Follow this step-by-step guide to create a professional business report: Plan before you write. Treat the formal business report as you would handle a project. ... Check for an in-house format. ... Add a title. ... Write a table of contents. ... Add a summary or abstract. ... Write an introduction. ... Outline your methodology. ... Present your findings.

A white paper is a persuasive essay that uses evidence, facts and reasoning to help a business audience understand a specific topic or particular problem and is usually between 3,000 and 5,000 words long.

5 Top Tips on How to Write a White Paper for Your Business Pick a topic that reflects your audience and expertise. Find an angle where you can offer a solution to a problem your readers may face, with a strong emphasis on value creation. Use a clear, coherent structure. ... Maintain a professional tone throughout.

Most white papers follow a standard format that includes a: Title page. Introduction. Background. Proposed solution. Conclusion.

7 tips for writing business essays Analyze the topic and make a plan. Use formal language. Write the introduction. Write the body paragraphs. Put in some research. Write the conclusion. Proofread and edit to create your final draft.