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Depending on your business structure and location, the state may require you to register a legal entity name. Your entity name is how the state identifies your business. Each state may have different rules about what your entity name can be and usage of company suffixes.

11 Steps to Protect Your Business Name Create a Corporate Entity. Make Your Branding Memorable. Register a Unique Domain Name. Trademark Your Name and Logo. Purchase All Domain Extensions. Register Your Doing Business As Name. Set Up Your Social Accounts Immediately. Don't Hesitate to Seek Help From Legal Experts.

A DBA, or ?doing business as?, comes into play if, for example, your LLC's legal name is ?The John Doe LLC? but you want customers to know you as ?Superlative Salon? or, well, anything besides ?The John Doe LLC?.

As you brainstorm, consider a few characteristics of a strong company name. Simple. It may be tempting to give your company a name that is cute or clever?or even a name that is descriptive. ... Easy to spell. ... Clear. ... Not too literal. ... Unique. ... Available.

No Hassle of ?Doing Business As? form: For people functioning in sole proprietorship form, it is legal to use your name as your business name. But if you plan on using a professional name, it is necessary to file a DBA form with the government authorities.

In this article, we'll give you 18 tips for coming up with a great business name idea. Use acronyms. Create mash-ups. Get inspiration from mythology and literature. Use foreign words. Use your own name. Take a look at a map. Mix things up. Partner with another company.

In general, sole proprietorships and partnerships need to register and file the business name (DBA or assumed name) with their local county clerk's office. If you decide to incorporate, the Secretary of State's Office (SOS) website has information on choosing the right legal structure for you.