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Creating a logo is a great way to establish your company's identity. If you've designed one, you'll want to get it trademarked to protect your rights. It's critical to do it correctly, and it's not so easy. You should either hire an attorney to handle the process for you or work with a specialized service.

In the U.S., you don't need to register a trademark or copyright your company's logo. Once you put down the original work on paper or digital media and use it to market your business, you automatically own the rights. However, registering a trademark affords you an extra layer of protection.

When you want to license or protect your logo, you need to register it with the U.S. Patent and Trademark Office. By registering your distinctive logo, you gain exclusive rights to its use.

You can register a logo with the USPTO by using the Trademark Electronic Application System (TEAS) or other online trademark service. If your logo includes design elements, you will need to upload an image, using a . jpg file, of the logo as part of your trademark application.

To protect your logo, you need a trademark or service mark (trademarks are generally used for products, while service marks are usually applied to services). You should not copyright or patent a logo design.

The cost to trademark a logo with the U.S. Patent and Trademark Office (USPTO) is $275?$660 as of June 2020, plus legal fees. You can register a trademark with your state for $50-$150, but federal registration offers a great deal more legal protection. The USPTO offers four different forms, each with different pricing.

An LLC Does Not Protect Your Brand! An LLC does not protect your brand name at all. You can have the LLC for the brand name but if someone else has the trademark for it, you may have to rebrand. It's true that people in your state can't use the exact same brand name as you.