Executive Summary Save For Free

Introduction: Explain what your executive summary contains. Company & Opportunity: Explain who you are and your biggest opportunities for growth. Industry & Market Analysis: Explain the state of your industry and your target market. Management & Operations: Explain who your key leaders are and their roles.

Your executive summary condenses your entire introduction, business description, business plan, market analysis, financial projections, and ask into one to two pages.

An executive summary is a short section of a larger document like a business plan, investment proposal or project proposal. It's mostly used to give investors and stakeholders a quick overview of important information about a business plan like the company description, market analysis and financial information.

While it is a summary, it is important to not get too wordy and to not copy the exact same language from your grant proposal. The goal is to use the executive summary to pique the grantmaker's interest so that they want to read more.

In the Worktalk Business Writing trainings, I explain that the Three Ps: purpose, person, and point, are like the DNA of a document.

By generalizing or expressing opinions that you do not include in your material with market research, project examples, independent data, testimonials, etc., you risk misleading the reader. Avoid persuading your target audience to make an unwanted recommendation or conclusion. Focus on the facts.

What is included? An executive summary should summarize the key points of the report. It should restate the purpose of the report, highlight the major points of the report, and describe any results, conclusions, or recommendations from the report.