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Common Mistakes to Avoid When Writing the Executive Summary for Your BusinessIt Has No Focus. The worst thing you can do is having an executive summary that has no focus.It's Too Lengthy.Not Discussing the Management Team.Unrealistic Financial Projections.Feb 3, 2014

Usually poor executive summaries lack specific detail about the findings and recommendations: Examples of executive summaries (The University of Newcastle, Australia)

An executive summary is a brief section at the beginning of a long report, article, recommendation, or proposal that summarizes the document. It is not background and not an introduction. People who read only the executive summary should get the essence of the document without fine details.

The executive summary should be only a page or two. In it, you may include your mission and vision statements, a brief sketch of your plans and goals, a quick look at your company and its organization, an outline of your strategy, and highlights of your financial status and needs.

Most executive summaries include short paragraphs and or bullets and subheadings. Include pictures, graphs, or videos (if it's a cloud-based document) to get your point across quickly and easily, without using too much text.

An executive summary is a short document or section of a larger business report or proposal. It's used to give a reader a quick overview of the larger body of material that follows. In other words, it summarizes a report so that executives don't have to read the whole report to understand its purpose.

An Executive Summary is not a summary at all. It is a rationale. It should contain what the reader needs to know to reach a decision, whether it reflects a summary of what's in the proposal or not. If you want to make things easier for them, don't give them a summary.