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An executive summary should summarize the key points of the report. It should restate the purpose of the report, highlight the major points of the report, and describe any results, conclusions, or recommendations from the report.

Common Mistakes to Avoid When Writing the Executive Summary for Your BusinessIt Has No Focus. The worst thing you can do is having an executive summary that has no focus.It's Too Lengthy.Not Discussing the Management Team.Unrealistic Financial Projections.Feb 3, 2014

What to include in an executive summaryThe hook. The first sentence and paragraph of your executive summary determine whether or not the entire executive summary gets read.Company description summary.Market analysis.Products and services.Financial information and projections.Future plans.

Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.

If there are a bunch of extra words they don't need to read, they shouldn't be in the proposal. An Executive Summary is not used to understand the proposal prior to reading it. If the evaluator needs to read a separate document in order to understand your proposal before they read it, you've done something wrong.

Usually poor executive summaries lack specific detail about the findings and recommendations: Examples of executive summaries (The University of Newcastle, Australia)

How to Write a Compelling Executive SummaryDescribe a problem, need or goal. Underneath the words "EXECUTIVE SUMMARY" explain in one or two sentences (at most) why a decision is needed.Describe the desired outcome.Describe your proposed solution.Explain how you'll overcome risks.Ask for the decision you want made.Feb 12, 2015