Executive Summary Fax For Free

Your executive summary condenses your entire introduction, business description, business plan, market analysis, financial projections, and ask into one to two pages.

Introduction: Explain what your executive summary contains. Company & Opportunity: Explain who you are and your biggest opportunities for growth. Industry & Market Analysis: Explain the state of your industry and your target market. Management & Operations: Explain who your key leaders are and their roles.

Unlike an abstract, which is a short overview, an executive summary format is a condensed form of the documents contained in the proposal. Abstracts are more commonly used in academic and research-oriented writing and act as a teaser for the reader to see if they want to read on.

At the beginning of your executive summary, start by explaining why this document (and the project it represents) matter. Take some time to outline what the problem is, including any research or customer feedback you've gotten.

By generalizing or expressing opinions that you do not include in your material with market research, project examples, independent data, testimonials, etc., you risk misleading the reader. Avoid persuading your target audience to make an unwanted recommendation or conclusion. Focus on the facts.

In the Worktalk Business Writing trainings, I explain that the Three Ps: purpose, person, and point, are like the DNA of a document.

What is included? An executive summary should summarize the key points of the report. It should restate the purpose of the report, highlight the major points of the report, and describe any results, conclusions, or recommendations from the report.