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Avoid references to the word ?logo,? rather talk about the marks of a brand of which there should be a primary ?brand mark? (two words). Replace ?logo? with ?brandmark? (one word). This will help you and your client to think about the overall experience of the brand and not just the logo in isolation.

SVG files are the best logo file format for displaying logos online, thanks to their high resolution, small file size, support for transparent backgrounds, and encoded data. Because SVG files are vector-based, you never have to worry about your file looking blurry or pixelated.

EPS files are required in all design categories except Web & App. An EPS file is a vector-based file that can be opened by the client using many programs. EPS files can be easily exported from vector-based editing programs. We recommend that designers use Adobe Illustrator and do not use CorelDRAW.

Logo File Formats for Clients JPG and PNG are the 2 most common file formats you'll need.

How to Present a Logo to Clients in 6 Steps (Tips from Experts) Start with the logo design brief. Make the logo presentation in-person or via video. Tell a compelling story about the logo. Include mockups & provide context. Show off the logo's versatility. Focus on the audience.

A general rule is to make your signature image no larger than 320px wide, and 70?100px high. Most mobile devices are typically between 320px and 500px wide, so this will ensure your logo looks great on all mobile screens!

Here Are Some Key Tips To Present Your Logo Design To The Clients For Approval Talk About The Features. When approaching a client over your logo design do not ask what do you think about it.Refer To The Goals.Get A Clear Brief.Present The Logo In Practical Situations.Use Right Mockups.Use Slides.Stay Calm.