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One theory is that the journalistic employment of -30- originated from the number's use during the American Civil War era in the 92 Code of telegraphic shorthand, where it signified the end of a transmission and that it found further favor when it was included in the Phillips Code of abbreviations and short markings

9 Elements for Drafting the Perfect Press Release Creating an Online Press Release.Before You Begin.The Headline.The Summary.The Dateline.Lead Paragraph.The Body.Boilerplate Statement.

A release agreement is a contract. The essentials required for a contract are needed in a release agreement to make it valid. When an individual with a capacity to understand the legal effects makes a voluntary release in exchange for valuable consideration, the release will be valid.

Consider these five components when drafting your release and you'll set yourself up for success. Relevant timing.Compelling headline.Informative lead paragraph.Supporting quotes.Clear call to action.

Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the reader's next steps. End with your boilerplate.

Five things you should always include in a press release An attention-grabbing headline/title. It's no secret that journalists are inundated with hundreds of emails every single day.Business website.Company descriptor.A quote.Great supporting images.

The History of -30- It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for ?end? or ?no more? in Western Union's ?92 Code,? produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.