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According to the most recently available data, in 2022 just 12.2 percent of surveyed radio stations reported that they were showing profit, less than half the figure reported for the year 2000.

The cost of launching a radio station largely depends on the type of radio station. The largest startup expenses come from engineering fees (which can range from $500 to $3,000 to get on air), studio equipment (which can range from $5,000 to more than $100,000), and transmitting equipment.

Mimicking the same monetisation model as traditional terrestrial radio stations, internet radio stations make money mostly from ads as well as sponsors. These ads can be everything from on-air commercials, to Google ads placed on their site.

The listening audience, similar to a TV audience and social media users, are the product being sold to advertisers. This is how radio stations make money; through advertising. Extra income also comes from sponsored content and events (however, this is also a form of a advertising) as well as charging callers.

How to Start an Internet Radio Station and Start Broadcasting Live inYouTube Start of suggested clip End of suggested clip And here. We are inside the air time pro dashboard. Now the first thing you're gonna need to do isMoreAnd here. We are inside the air time pro dashboard. Now the first thing you're gonna need to do is click on this button here upload. A file now as you haven't got any music tracks ready to play out.

If you are unsure on how to get started and you do not have a techie background then there is no need to worry. Creating your own radio station is pretty easy. Radio.co has streamlined the process of getting up and running in minutes. This means that you can broadcast without having to know what everything does.

Get started with Airtime Pro Step 1: Set up your station, time zone and user roles.Step 2: Add other DJs or Program Managers.Step 3: Upload Audio.Step 4: Create your first radio show.Step 5: Make playlists and use smartblocks.Step 6: Add content to your show.Step 7: Customise your radio page.Step 8: Live broadcasting.