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5 Characteristics of a Good Logo Simple. Many of the most impactful and successful logos in history are surprisingly simple. ... Relevant. The first quality great logos share is that they're relevant to the markets their companies target. ... Memorable. ... Timeless. ... Versatile.

The first quality great logos share is that they're relevant to the markets their companies target. More importantly, they clearly communicate a brand's personality and identity. A primary component is the use of colors in your logo, which can trigger different emotions and show your brand's personality to consumers.

5 Characteristics of a Great Business Logo Design Simple. When creating a logo, simplicity is always key. ... Attractive & Professional. If you want your business to inspire feelings of trust in potential customers, make sure your logo's final product looks both attractive and professional. ... Meaningful. ... Timeless. ... Memorable.

Logos should have a defined meaning or cause, resonating with those you want to reach and helping them relate to your products and services. Consider successful logos such as Nike, Starbucks, and even McDonalds. The logos are easy to recall and have clear, distinct, and memorable designs.

An employee creates the logo Copyright law provides that the designer of the logo is the first owner, unless it's made by an employee in the course of their employment, in which case the copyright will be owned by the employer.

5 Principles of Logo Design Simple. Your logo needs to be easily identifiable at a glance. ... Memorable. An effective logo should be memorable. ... Timeless. An effective logo should be timeless and should avoid trends. ... Versatile. A good logo can be used in a variety of sizes and colours. ... Appropriate.