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A lettermark is a typography-based logo that's comprised of a few letters, usually a company's initials. The lettermark is all about simplicity. By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name.

While each logo is different in its own way, there are seven main categories: Emblems. Pictorial marks (or logo symbols) Wordmarks (or logotypes) Monogram logos (or lettermarks) Abstract logo marks. Mascot logos. Combination marks.

Here are four types of logo designs to consider with examples of logos we've recently designed: Wordmark logo design. Office Max, Home Depot, and Walmart all represent the most commonly used type of logo ? the wordmark. ... Lettermark logo design. ... Brandmark logo. ... Iconic logo design.

How to Make a Lettermark Type your letter. Pick a typeface and in a drawing program, type your letter and then convert it to a path. ... Make your graphic. Make (or find) a simple graphic that illustrates the product or services of your company?in this case, a tropical fish store. ... Combine.

Monograms logos are similar to lettermark logos. But they do have a noticeable visual difference. Both logos use the initials of the brand name to make up the design, but monograms interlace the letters instead of having them side by side or top to bottom.

Today, Louis Vuitton is the highest-ranked luxury brand in the world. It's famous ?LV? lettermark is one of the most recognized brand symbols. It is very clear that the company simply uses the initials of the name ? Louis Vuitton?.

?It can be as pretty as you like, but if it doesn't mean anything and doesn't communicate anything, then it's not going to be a good logo. It needs to be effective at communicating the brand?its purpose and personality?and it needs to do that in a very simple, clear way. It also needs to be memorable and recognizable.?