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What Are The 4 Types of Logos? Wordmark. The wordmark logo is, as the term suggests, the name of a business presented creatively.Lettermark. In some ways, the lettermark is a sort of subset of the wordmark logo.Brandmark. The limitations of the lettermark lead us to the advantages of the brandmark.Emblem.

The 4 Basic Design Elements of a Great Business Logo Your brand. Your logo reflects your organization's values and personality.Logo style. Maybe you already have a vision for your logo.Font.Color.

You may register a trademark for your logo with the Secretary of State in the state where your company is based. This protects your rights within that state, so the logo cannot be copied by brands in other states. The most expensive option is to file a trademark application with the USPTO.

5 Cardinal Rules of Logo Design Your logo should reflect your company in a unique and honest way.Avoid too much detail.Your logo should work well in black and white (one-color printing).Make sure your logo's scalable.Your logo should be artistically balanced.

Key Steps to Protect Your Logo and Other Branding Elements. The most common way to legally protect your brand is to register a trademark or copyright, or both, to put the entire world on notice of your claim to the exclusive rights in the registered mark or work.

Yes. In fact, it is common for companies to register their logos with us. Registrations can be made for the company logo, and also for any images or artwork associated with the brand or promotional materials. This is often carried out at company start up or prior to the launch of a new product or advertising campaign.

5 Characteristics of a Good Logo Simple. Many of the most impactful and successful logos in history are surprisingly simple.Relevant. The first quality great logos share is that they're relevant to the markets their companies target.Memorable.Timeless.Versatile.