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Also called assumed business name, fictitious name . a name other than a company's legal name that is used to carry out business activities:She ran her home business using the DBA Betty's Bargains.Compare trade name.

In the case of a corporation, limited liability company (LLC ) or other statutory entity, the legal name is the one on its formation document (e.g., its articles of incorporation or articles of organization). If the person or company does business under another name, that is a DBA name.

For example, business owner John Smith might file the Doing Business As name "Smith Roofing." Corporations and limited liability companies (LLCs) may register DBA names for specific lines of business. For example, Helen's Food Service Inc. might register the DBA "Helen's Catering."

How to Choose an LLC NameMake It Legal. The most important thing when you're choosing an LLC name is to make sure it's legal.Make It Memorable. You want your LLC name to be something people can remember.Make It Meaningful.Make It Original.Make It Distinctive.Make It Domain Name Ready.Make It Social Media Friendly.

The biggest difference between a DBA and an LLC is liability protection. Under a DBA, there is no distinction between the business owner and the business. The business owner is liable for all expenses incurred on behalf of the business. On the other hand, an LLC provides limited liability protection.

DBA stands for doing business as. It's also referred to as your business's assumed, trade or fictitious name. Filing for a DBA allows you to conduct business under a name other than your own; your DBA is different from your name as the business owner, or your business's legal, registered name.

For example, business owner John Smith might file the Doing Business As name "Smith Roofing." Corporations and limited liability companies (LLCs) may register DBA names for specific lines of business. For example, Helen's Food Service Inc. might register the DBA "Helen's Catering."