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Subject lines should be personal Titles are designed for a broad audience so they are impersonal by nature. Subject lines, on the other hand, are written to make readers feel special. Even if an email is sent to thousands of subscribers, good subject lines say this email is just for YOU.

The subject line should communicate exactly what the email is about so that the recipient can prioritize the email's importance without having to open it. For example, writing Do you have a sec? is vague, says Augustine, since the reader will have to open the email or reply to figure out what you want.

15 Tips For Writing An Excellent Email Subject LineWrite the subject line first.Keep it short.Place the most important words at the beginning.Eliminate filler words.Be clear and specific about the topic of the email.Keep it simple and focused.Use logical keywords for search and filtering.More items...?

An email subject line is the first text recipients see after your sender name when an email reaches their inbox. It is important to keep an email subject line informative, catchy, and brief. With SendPulse, you can A/B test different subject lines to strike the right chord with your audience.

Email Subject Line Best PracticesLearn from successful email subject line examples.Keep it short and sweet.Use a familiar sender name.Avoid the 'no-reply' sender name.Use personalization tokens.Segment your lists.Don't make false promises.Do tell them what's inside.More items...?

Instead of saying "Checking in" or "Touching base," opt for "Let's take a look" as a follow-up email subject line. If you told someone to contact you at a later date, this subject line reminds them that you've previously spoken with them. It also maintains a friendly and conversational tone.

The 9 Best Email Subject Line Styles to Increase Your Open RatesSimple, No Nonsense Email Subject Lines.Funny Email Subject Lines.Controversial/Shocking Email Subject Lines.Single-Word Subject Lines.Email Subject Lines with Numbers & Lists.Personalized Subject Lines.Questions & Other Punctuation in Email Subject Lines.More items...?