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3 Important Types of Email MarketingEmail Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more.Transactional Emails.Behavioral Emails.

Below, we've outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters.Acquisition Emails.Retention Emails.Promotional Emails.

Most Common Email Marketing TypesWelcome Emails. Initial contact with prospects typically finds them unready to do business.Email Newsletters.Dedicated Emails.Lead Nurturing Emails.Sponsorship Emails.Transactional Emails.Re-Engagement Emails.Brand Story Emails.More items...?

Using infographics in your email newsletters is a simple two-step process....How to Use Infographics in Your Email NewslettersStep 1: Determine Your Newsletter's Objective.Step 2: Select a Template And Customize It.Step 3: Save and share.

How to Write Good Email Content: 17 Tips For Writing Effective EmailsKnow and write for your target market.Use clear, actionable language.Align your subject line and body copy.Personalize each email.Write in the second person.Establish relevancy right away.Prioritize clarity.Don't sell before the prospect is ready.More items...

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Writing Effective EmailsDon't overcommunicate by email.Make good use of subject lines.Keep messages clear and brief.Be polite.Check your tone.Proofread.