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The Best Logo Rebrands Of 2021 (So Far) They had to overcome political strife, racial injustice, and a global pandemic. Businesses must adapt with the world in order to overcome challenges in the marketplace. A logo is one of the most important visual elements a brand can use to communicate its objectives.

How to Edit a LogoOpen your logo image file in MS Paint.Click on "Color 1" in your Colors group to select a new color for your logo.Click on "Resize" in the Home tab to change the size dimensions of your logo.Click on the "Select" tool in the Home tab to crop the image.More items...

How to rebrand a companyStart by understanding your mission, vision, and values.Have a complete rebranding strategy that works with your existing branding.Consider your audience, the market, and your competition.Collaborate with your team.Rename your business.Rebuild your brand identity.Manage the rebrand carefully.More items...?Jan 4, 2021

Among the reasons every company needs a logo refresh every now and then; 1.) Consumers want to feel like the company they are working with is up to date. Logo refreshes show that you are evolving and changing to keep up with the modern world.You need to ensure your logo is adapting to those changes.

On average, businesses rebrand once every 7-10 years, a process that often involves restyling the colour palettes, logos, photographic style and visual language. In some cases, changing the name might be necessary. While there's often one main reason, a combination of factors can motivate a rebrand.

Most small businesses can expect to invest $100,000 to $180,000 and six to eight months to transform their brand. Studies show the average B2B business spends about 5 percent of their revenue on marketing. With that in mind, an average rebrand will cost anywhere between 10 and 20 percent of your marketing budget.

How to Rebrand Your Logo DesignIsolate your old logo's best qualities.Look to your brand's past.Strive for simplicity.Focus on the most important colours.Embrace both new trends and classic traditions.Optimise readability.Add interest with hidden meanings.Jan 2, 2017