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A business plan is a written document describing a company's core business activities, objectives, and how it plans to achieve its goals.Good business plans should include an executive summary, products and services, marketing strategy and analysis, financial planning, and a budget.

Parts of a Business Plan: 7 Essential SectionsExecutive Summary.Company Description.Products and Services.Market analysis:Strategy and Implementation:Organization and Management Team:Financial plan and projections:Sep 24, 2009

Executive summary. Briefly tell your reader what your company is and why it will be successful. Company description. Market analysis. Organization and management. Service or product line. Marketing and sales. Funding request. Financial projections.

Begin with a General Description of Your Business. Specific Plan for Your Products or Services. Create Your Marketing Plan. Design a Business Marketing Strategy. Necessary Financial Statements for Business Startup. Personal Financial Information. Create a Management Plan. Create an Operating Plan.

Traditionally any formal document, including a business plan is written in third person. The reasons are as follows: Third person appears to distance the author from the context. This gives the impression of objectivity, which can be more convincing to the audience.

Traditional business plans use some combination of these nine sections.Executive summary. Briefly tell your reader what your company is and why it will be successful.Company description.Market analysis.Organization and management.Service or product line.Marketing and sales.Funding request.Financial projections.More items...

A business plan is a written document that describes in detail how a businessusually a startupdefines its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints.