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The plan makes unfounded or unrealistic assumptions. The worst business plans bury assumptions throughout the plan so no one can tell where the assumptions end and the facts begin. Market size, acceptable pricing, customer purchasing behavior, time to commercialization--these all involve assumptions.

10 Common Business Plan MistakesUnrealistic Financial Projections.Not Defining the Target Audience.Over-Hype.Bad Research.No Focus on your Competition.Hiding Your Weaknesses.Not Knowing your Distribution Channels.Including Too Much Information.More items...

Business plans can be divided roughly into four distinct types. There are very short plans, or miniplans, presentation plans or decks, working plans, and what-if plans. They each require very different amounts of labor and not always with proportionately different results.

The 10 Biggest Mistakes Made by Small Business OwnersTrying to Do It All.Not Being Forthright.Having No Clear Marketing Strategy.Cutting Prices.Having No 'Rallying Point'Setting Unrealistic Financial Goals.Being All Business, All the Time.Being a Weak Leader.More items...?Nov 2, 2011

A standard business plan consists of a single document divided into several sections including a description of the organization, the market research, competitive analysis, sales strategies, capital and labor requirements, and financial data.

The Magic of the One-Page Plan A One-Page Plan is just that a single page overview of your plan, priorities, and direction. Think of it as the 30,000-foot view of your plan, one you can fold up, put in your notebook, or stick on the wall to help your team remember why you're doing what you're doing.

The cover page of a business plan is used to give an overview of all the key information of your business. This includes your company name, logo, address and any other information that may define your business.