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A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or meaning is usually behind an effective logo, and it communicates the intended message.

Logo design: $100 - $5,000 Freelancer.com estimates that the average price for freelance logo design ranges between $100 and $5,000. While this may seem like a big, ambiguous range, it depends on the designer's experience and the type of brands they work with.

So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.

1. Milton Glaser. Milton Glaser is the American graphic designer that has left his stamp in his home state of New York literally.

How much does logo design cost? The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300.

When it comes to user-friendliness making everything as simple as possible is typically the best route to go down. Today's designers and developers now have a wider scope of tools and abilities that allow them to provide a much more user-friendly experience for the average user.

A simple logo doesn't need to look like a minimalist design from the 60s and 70s. While that aesthetic has its uses, simple is a word that covers a broader range of design than minimalism alone. A simple logo can revolve around a pared down design, clean typography or even a basic concept.