Brand Line Article For Free

Remember that all of today's iconic brands got their start somewhere.Identify a need in the market.Develop a business plan.Identify your target audience.Start designing.Find a clothing manufacturer.Choose a brand name, logo, and market profile.Choose a price point for your items.Begin the marketing process.More items...?Sept 29, 2021

A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players.

Successful brand extensions allow companies to diversify their offerings and increase market share. They can give the company a competitive advantage over its rivals that don't offer similar products. The existing brand serves as an effective and inexpensive marketing tool for the new product.

Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category.

A product line extension is the use of an established product brand name for a new item in the same product category.This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its product line beyond its current range.

Under line branding strategy, complementary products combine to form a complete whole with a common concept. For example, Lakme appeals to beauty concept by offering products as complementary which enhance beauty like, lipsticks, body lotion, eye make up, cleansing lotion, nail enamels etc.

The meeting uncovers details about the business and the market it serves and aims to identify the most effective way for that business to approach that market.