Brand License For Free

First StepsIdentify the owner of the trademarked merchandise you want to sell.Identify the demographics that will pay you money for the licensed merchandise.Obtain permission from the owner of the trademark to sell the goods.More items...

By: Dawn Allcot, Contributor When you license your brand, you grant the rights to a licensing partner who can manufacture, market and sell products bearing your brand name. You'll collect royalties from the arrangement and, oftentimes, an advance of those royalties in exchange for letting the licensee use your brand.

Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton).

But in general terms, the fee is based on wholesale sales. The average is around 8.1 percent on wholesale rates. Aside from understanding going rates, understanding and negotiating upfront guarantees is also critical.

How to license your brandProtect your intellectual property. Protecting your intellectual property (IP) is one of the most important factors behind licensing your brand.Do your research. Licensing your brand isn't a one-and-done process.Set terms and restrictions.Oct 26, 2021

Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.

The world's top Brand Licensors and IP owners, by sales of Licensed merchandise:Walt Disney.Meredith Corporation.Hasbro.Authentic brands group.Warner Media.NBCUniversal/Universal Brand Development.ViacomCBS.The Pokemon Company International.More items...