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The content should be well-written, concise, and easy for the reader to understand. We can look to George Orwell for a couple hints about writing: ?Never use a long word where a short one will do.? ?If it is possible to cut a word out, always cut it out.?

What is brand voice? Brand voice is the distinct personality a business curates to communicate with its target audience across mediums. It includes a unified approach to tone, style and messaging to build brand recognition and nurture connection with the audience.

How to create your brand voice guidelines using a template in 4 steps Know your audience. Your brand voice needs to be uniquely yours, but it also needs to appeal to your audience. ... Establish your personality traits. ... Describe what those personality traits mean to your brand. ... Establish your brand voice dos and don'ts.

The many different types of tone of voice Formal. Informal. Humorous. Serious. Optimistic. Motivating. Respectful. Assertive.

Coca-Cola It's a major leader in the beverages industry and has had the same brand voice for over a century, making it a great brand voice example of consistency over time. Coca-Cola has a brand voice that focuses on positivity and friendliness.

Branded Content Strategy Show, don't tell. Your branded content aims to tell a story, but simply telling it is not enough. ... Hit a nerve. ... Introduce characters who personify your brand's core values. ... Create stories that highlight the benefits of your product or service.

Tone of Voice Examples Empowering and Uplifting ? Dove. Friendly Yet Informative ? LaCroix Sparkling Water. Professional and Ambitious ? CloudSmartz. Strong and Aggressive ? Harley Davidson. So Far Out There It's in Another Galaxy ? Skittles. Just Straight Up Out of Pocket ? Duolingo.