Brand Age Resolution For Free

Learn about the art of storytelling from the folks at Stillmotion, starting with the four P's of storytelling: People, Place, Plot, and Purpose.

As Gartner defines it, identity resolution is ?the discipline of recognizing people across channels and devices, and associating them with information used for marketing and advertising. It uses a constellation of tools, techniques and data.? These include: Tagging and tracking users across channels.

As Gartner defines it, identity resolution is ?the discipline of recognizing people across channels and devices, and associating them with information used for marketing and advertising. It uses a constellation of tools, techniques and data.? These include: Tagging and tracking users across channels.

Pamela Parker on April 5, 2023 at pm | Reading time: 4 minutes. An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile.

Identity resolution is a data management process that links a customer's online behavior to their unique identity by gathering different data sets and identifying non-obvious relationships.

There are two types of identity resolution: deterministic matching and probabilistic matching. With deterministic matching, customer records are matched by searching for equality across identifiers such as email, phone number, or username. This approach works best when first-party data is readily available.

Deterministic is typically the best approach for identity resolution because it's based on first-party data your customers actually produce rather than probabilistic algorithms that resolve identities based on who your customers likely are.

Deterministic Identity Resolution For example, suppose a customer purchases in-store using their personal loyalty-rewards number and later browses the site on a desktop while logged in. Deterministic matching will stitch those activities together to the same customer profile.