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The modern word Brand is derived from the word ?Brandr?, a word from Ancient Norse meaning ?to burn?. Around 950 A.D. a ?brand? referred to a burning piece of wood. By the 1300s it was used primarily to describe a torch, essentially a burning piece of wood that is used as a tool.

Branding actually begins in the 1500s, but major shifts took place in the 19th and 20th centuries. Through decades of experimentation and technological advancements, brands have learned how to break through the clutter and capture the attention of their customers, turning indifferent consumers into brand enthusiasts.

In the 1500s, branding cattle was one of the earliest forms of branding and was common practice amongst ranch owners to use this method as a stamp of ownership. Each branding mark was unique to each ranch and were simple, distinctive and instantly identifiable ? much like the branding fundamentals we use today.

The modern word Brand is derived from the word ?Brandr?, a word from Ancient Norse meaning ?to burn?. Around 950 A.D. a ?brand? referred to a burning piece of wood. By the 1300s it was used primarily to describe a torch, essentially a burning piece of wood that is used as a tool.

Brand equity is the value of a brand, determined by the consumer's perception of its quality and desirability. It is based on factors such as the brand's recognition, customer loyalty, and customer satisfaction.

The concept dates back more than 7,000 years. Brands were symbols and engravings used by artisans in China, India, Greece, Rome, and Mesopotamia to differentiate their work. A few centuries later in the Indus Valley, we adopted the term brandr (?to burn?) referring to the practice of branding livestock.

The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE.