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Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business' name alone.The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition. Also, like with a lettermark logo, typography will be an important decision.

Wordmarks & logotypes The other type of logo with words is the wordmark or logotype. Simply put, a wordmark is the entire company's name spelt out and used as the logo. Depending on the length of your brand name and your design system, logotypes might be an ideal solution.

Wordmark logos consist of text only company names, monograms or initials. Essentially, logotypes are just a business name set in some kind of particular typeface (font).

Also known as a wordmark, logotypes are logos which are built entirely of the word or words that make up the company's name. The main focus here is typography, obviously.

What Are The 4 Types of Logos?Wordmark. The wordmark logo is, as the term suggests, the name of a business presented creatively.Lettermark. In some ways, the lettermark is a sort of subset of the wordmark logo.Brandmark. The limitations of the lettermark lead us to the advantages of the brandmark.Emblem.Apr 14, 2021

While there are many ways to design a logo, a logo can be just words. A logo that only consists of words is called a wordmark logotype and utilizes typography and font to create a brand's visual identity through text.

Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO2026 Noticing a pattern, yes? They're the initialisms of a few famous businesses with rather lengthy names. With 2 or 3 words to remember, they've each turned to using their initials for brand-identification purposes.