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A product manager's job includes managing product releases and leading cross-functional teams to ensure greatness.

The release planning is a collaborative effort, but ultimately the product owner is responsible for making sure the correct decisions are made. The first part of planning a release is deciding how much to spend -- whether that be time, money, or functionality. None of the three can be compromised.

10 Tips for Product Owners on Release Planning:Focus on goals, benefits and results.Take dependencies and uncertainty into account.Release early and often!Only release work that is 'Done'Get ownership over the release process.Improve the release process continuously.Create at least one releasable Increment per Sprint.Dec 6, 2017

Here are some of the best practices to follow when announcing press releases:Make your headlines cut the clutter. No matter how well configured it is, mundane news will not give you the results.Optimization.Define your objectives.Gun for the right beat.Use infographics and visual content.Provide a Clear Call-to-Action.

Definition: A release plan is a tactical document designed to capture and track the features planned for an upcoming release. A release plan usually spans only a few months and is typically an internal working document for product and development teams.

Step 3: Hold a release planning meetingReview roadmap. The first item on the meeting agenda is to review the vision and product roadmap to confirm that everyone understands the overall goal for the product.Review architecture.Review velocity and iteration schedule.Establish the Definition of Done for the release.

A release plan focuses on getting specific product features ready for the market. It should examine the product scope, the release date for feature completion, and the resources needed for each release. The development team then looks at the feedback from earlier product iterations to guide their planning.