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Adjust allows you to tailor events to your specific conversion goals with an unlimited number of events. Our filters and diverse parameters make it possible for you to dive deeper into unique KPIs and understand user behavior. Cohort analysis allows you to identify trends and new developments in user behavior.

Adjust trackers are your foundation for campaign tracking. Use tracker URLs to: Link users to your app in the appropriate app store. Record user engagement with ads.

SDK stands for software development kit. Also known as a devkit, the SDK is a set of software-building tools for a specific platform, including the building blocks, debuggers and, often, a framework or group of code libraries such as a set of routines specific to an operating system (OS).

Your app token uniquely identifies your app within Adjust. You'll need it when integrating the Adjust SDK into your app.

The Adjust Android SDK enables you to track attribution, events, and much more in your Android app. Follow the steps in this guide to set up your app to work with the Adjust SDK. You can also check out our example apps on GitHub.

An SDK or devkit functions in much the same way, providing a set of tools, libraries, relevant documentation, code samples, processes, and or guides that allow developers to create software applications on a specific platform.

Simply put, a software development kit (SDK) is made up of lines of code. SDK is a downloadable software package that contains the tools you need to build on a platform.A mobile SDK is used for building a mobile application for iOS and Android devices.