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Mobile attribution is the science of matching two data points, such as attributing ad spend to user engagement or installs based on certain variables. Attribution creates an understanding of what happens when a user interacts with a mobile ad.

It's important for marketers because it helps them connect their actions to results. Mobile app marketers rely on attribution insights not only to measure and optimize their user acquisition campaigns and marketing performance, but also to understand how in-app events further down the funnel affect their efforts.

Adjust is a mobile attribution and analytics company. Our service provides app marketers with a smart business platform, combining measurement for advertising sources with an advanced analytics suite.

A mobile measurement partner (MMP) is a company that acts as a third-party provider to attribute, collect, and organize app data to deliver a unified overview of a brand's campaign performance.

Mobile attribution and marketing funnels 1000 people see an ad for an app. Of those, 100 people click on the ad. Of those, 10 people end up installing the app. Of those, 4 people are still using the app 2 weeks later.

Adjust's revenue is $115.5 Million What is adjust's SIC code? adjust's SIC: 73,737 What is adjust's NAICS code?

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