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A branding questionnaire is a set of questions that companies should ask their target consumers to create a blueprint for their brand. It's a way of pinning down what a brand is all about, almost like DNA -what makes the brand unique.

Here are 13 questions to guide your brand identity: What is your why? Who is your best customer? How does your product or service benefit your customers? Which values will guide your business? What is your Unique Value Proposition? What are your strengths? Who is your competition? What is your brand personality?

A branding questionnaire is a set of questions that companies should ask their target consumers to create a blueprint for their brand. It's a way of pinning down what a brand is all about, almost like DNA -what makes the brand unique.

These questions are important in themselves and should be combined with a couple levels of ?why" as well. What do you want to say? ... To whom do you want to say it? ... How should you say it (which channels)?

Brand perception survey questions to ask customers: Are you familiar with our products/services? ... How would you describe our products to a friend? When you think of our brand, what comes to mind? If you had to describe our brand in three words, what would they be?

Here are some examples of questions you can play around with: How would you describe our product? How would you describe our brand to a friend? What three words come to mind when thinking about our brand? In your own words, what is our mission?

Usually, a branding questionnaire is designed by marketers, web designers, and other creatives within a marketing department to gain a better understanding of a client's needs when branding or rebranding.