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Get FTC Updates Guidance On Endorsements And Testimonials In ...

2009, the Federal Trade Commission announced that it finalized the update to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides ), which have been in effect in their current form 1 since 1980. The evolving practice of companies marketing their goods and services through bloggers and other new media received special attention. The FTC s changes now make explicit that the principles in the Guides apply to a company s marketing of its products o.

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