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Ber 31, 2009 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File No. 1-2217 20FEB200902055832 (Exact name of Registrant as specified in its charter) DELAWARE 58-0628465 (State or other jurisdiction of (IRS Employer incorporation or organization) Identification No.) One Coca-Cola Plaza Atlanta, Georgia 30313 (Address of principal executive offices) (Zip Code) Registrant s telephone number, including a.
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Filer FAQ
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This timeline depicts the market share of The Coca-Cola Company in the United States from 2008 to 2022. In 2022, Coca-Cola's U.S. market share amounted to 46.3 percent. Other soft drink industry market shares may be found here.
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Firstly, the company targets young people between 10 and 35. They use celebrities in their advertisements to attract them and arrange campaigns in universities, schools, and colleges. They also target middle-aged and older adults who are diet conscious or diabetic by offering diet coke.
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Top 10 Owners of Coca-Cola Co StockholderStakeTotal value ($)Berkshire Hathaway, Inc. (Investm...9.25%23,572,000,000The Vanguard Group, Inc.8.18%20,849,001,041BlackRock Fund Advisors4.60%11,728,473,654SSgA Funds Management, Inc.3.59%9,148,227,7296 more rows
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The Coca-Cola System is a network of over 900 bottling plants that produce 2 billion servings of Coca-Cola every day. The bottlers each hold contracts that allow them to exclusively operate in a predetermined territory. This reduces the need for the competition from multiple companies that sell the same product.
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Coca-Cola Business Strategy - Key takeaways The strategy of franchising to its global bottling partners has enabled it to grow quickly. By partnering with local small bottlers in under-developed markets, it is able to strategically merge or acquire these small local businesses to expand the local markets.
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With more than 2,800 products available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world, one of the largest corporations in the United States, and one of the most successful brands in marketing history. Headquarters are in Atlanta, Georgia.
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Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.
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Berkshire Hathaway The Coca-Cola Company / Owner
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