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Distribution is the activity of both selling and delivering products and services from manufacturer to customer. This can also be called product distribution. As businesses become more global it becomes important to improve distribution to ensure that customers and all members of the distribution channel are happy.

Definition: Distribution means to spread the product throughout the marketplace such that a large number of people can buy it.

Distribution Strategies Types Direct distribution. Direct distribution involves the manufacturer taking orders and sending its products directly to the consumer. ... Indirect distribution. ... Intensive distribution. ... Selective distribution. ... Exclusive distribution.

Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain.

There are three types of marketing channels: communication, distribution and service channels. Communication channels deliver marketing messages to potential customers. Distribution channels are the delivery method for products. Service channels aid companies in carrying out business transactions.