Get BIG HAIRY AUDACIOUS GOAL

A Big Hairy Audacious Goal (BHAG) forces a company or an organization to think big and create a plan for long-term success. It sets a huge goal that drives progress forward, defines a vision for the future, and gets everyone working toward achieving it.

The definition of BHAG (aka big, hairy, audacious goal) is: a clear, compelling goal that seems unreasonable and slightly out of reach, but you believe you can achieve it. BHAGs are important because they're challenges the unify the people trying to reach them.

That's the mentality behind BHAGs, or Big Hairy Audacious Goals. These are things like the very first moon landing and the invention of the Internet—finish lines that seemed impossibly far away when the race began. Articulating long-term, nearly impossible goals is hard—and sharing them can be scary.

BHAGs may seem unattainable, but even some of our wildest dreams have come true. One of the most famous examples is when John F. Kennedy announced America's goal to land the first person on the moon by the end of the 1960s. This definitely qualifies as a BHAG because it seemed impossible at that time.

A Big Hairy Audacious Goal (BHAG) forces a company or an organization to think big and create a plan for long-term success. It sets a huge goal that drives progress forward, defines a vision for the future, and gets everyone working toward achieving it.

A Big Hairy Audacious Goal (BHAG) is an inspiring, long-term goal that takes your company to the next level. BHAGs are daunting tasks that take 10-25 years to complete. They take more than hard work and know how. To accomplish these multi-year plans, you have to believe they're possible in the first place.

The goal should take at least 10 years to accomplish. Hairy — It should be risky since it will require innovation and maximum effort to reach it. Audacious — The idea is bold and has the “gasp factor” that makes you stop and think about it. Goal — Goals need to be measurable even if they are BHAGs.

The term big hairy audacious goal (BHAG) refers to a clear and compelling target that an organization tries to reach. The term was coined in the book Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras. 1 Collins and Porras commonly abbreviate it as BHAG, which is pronounced bee hag.