Get Download The Sponsorship Form - Age UK

A sponsorship letter is a donation request that asks a company or individual to sponsor an upcoming event, project, or activity. The purpose of this kind of fundraising letter is to convince the benefactor that your fundraising event or project deserves their support.

In-kind sponsorship: With an in-kind sponsorship, a company can provide goods or services free of cost to sponsor an event or organization. A restaurant donating food to a charity event is an example of an in-kind sponsorship.

The business objective of sponsorship is to reach a specific target audience and to earn a “halo” for supporting a good cause. By aligning themselves with purpose-based organizations, sponsors give their businesses a competitive edge that goes beyond product and price. It's marketing, but more socially responsible.

An effective sponsorship forms template collects critical data, including sponsor names, addresses, phone numbers, emails, and the amount of money they're willing to commit. This is crucial for both record-keeping and delivering consistent communication to your sponsors.

A sponsorship form is an online form that you can fill out to request sponsorship. The information in the form can be broad or more specific, such as for business versus sports sponsorship.

What Should Be Included in a Sponsorship Letter? An Introduction to Yourself and Your Opportunity. The Reason You Got in Touch. Information about Your Audience. Your Activation and Sponsorship Opportunities. A Mention of When You Will Follow Up.