The short breakdown goes like this: Pathos represents your audience and your project's appeal to their emotions. Logos represents your project itself and your project's appeal to reason (things making sense). Ethos represents you and your credibility or trustworthiness as the creator of a specific project.

Ethos is about establishing your authority to speak on the subject, logos is your logical argument for your point and pathos is your attempt to sway an audience emotionally. Leith has a great example for summarizing what the three look like. Ethos: 'Buy my old car because I'm Tom Magliozzi.

In terms of how to remember these, perhaps try this: Ethos is close to "ethics" - the appeal is to the ethical and responsible behaviour of the speaker. Logos is close to "logic" - the appeal to logic and reason. Pathos is close to "pathetic" - which is something we say when feeling disgust.

Ethos, an ancient Greek word meaning “character,” is a rhetorical or written technique that appeals to an audience or reader's ethics. Authors achieve ethos in their writing by demonstrating that they are a trustworthy source of accurate information.

Ethos is an element of argument and persuasion through which a speaker establishes their credibility and knowledge, as well as their good moral character.

Logos appeals to the audience's reason, building up logical arguments. Ethos appeals to the speaker's status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

In terms of how to remember these, perhaps try this: Ethos is close to "ethics" - the appeal is to the ethical and responsible behaviour of the speaker. Logos is close to "logic" - the appeal to logic and reason. Pathos is close to "pathetic" - which is something we say when feeling disgust.