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A tagline is the short (often three or four-word) sentence that sometimes accompanies a company's logo. For example, fast-food chain McDonald's' Golden Arches' are often accompanied by the tagline 'I'm loving it'. The Nike 'Swoosh' is often accompanied by the tagline 'Just Do It'.

Steps to Writing a Successful Tagline Define Your Brand Identity. If you're looking for an on-brand tagline that will stick, you should start with your brand identity. ... State Your What, Who, Why. Jot down what your company offers and how you can provide value. ... Identify A Differentiator. ... Summarize. ... Apply Creativity.

A good tagline is memorable and becomes part of a company's culture. It can reflect a business's personality, goals and voice. Increases recognition: Customers remember strong taglines and the companies they represent. This can help generate new customers and increase brand awareness.

Nike's “Just Do It” in the above example is an illustration of an imperative tagline. YouTube's “Broadcast Yourself,” Hint's “Drink Water, Not Sugar,” and WeWork's “Do What You Love” are also great examples of imperative taglines.

A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: “When I see [tagline], I think [company].”

A personal tagline is a short and catchy phrase that summarizes who you are, what you do, and what value you offer. It can help you stand out from the crowd, attract your ideal clients or employers, and communicate your brand identity.

A tagline is a clear statement of what you do, who you do it for, or how I should feel. It needs to be straightforward, descriptive, and can't be too long. Try to balance the creative with the specific character of your firm (fun-loving, practical, innovative, etc.).